MacLaurin Mission:

It's as simple as that.

 

But for those of you who want to know more:

 

 

Company Formation:

MacLaurin was conceived as a pioneering product company over 10 years ago. With world-class experience in companies like Nike and Disney, Philip Shaw quickly became a leading Marketing and Product Development expert. An avid guitarist, he founded MacLaurin to do something revolutionary: bring guitars, basses, amplifiers and accessories into the 21st century.  The company has since become 'official' and is a California Limited Liability Corporation. Today we are very passionate about bringing wireless and new technologies to guitars, basses, amplifiers and other music gear. Importantly, we have an unstoppable network of Industrial Design, Graphic Design, Marketing, Operations, and Manufacturing talent that are the best in the game.

 

Principle Strengths:

MacLaurin has three principle strengths. First is through our Marketing talent. To get a sense of how we think click into Mi-5 and see our Visioning, Branding, Product Development and Innovation expertise. Second is through our ingenuity in Product Development from insighting to Industrial design to market. Click to Here, to see more about our advanced design and highly innovative guitars, instruments, and audio gear. Third is simple: it's about our people. We have dedicated, passionate people who are driving the vision home and who will not stop until we've changed the world.

 

Culture:

MacLaurin is a life-positive, Go-Full-Out, no-politics-allowed, believe-in-your-passion,  ‘let’s work hard, make some money, and have a great time doing it’ kind of place. We also know life is a spiritual journey, and we subscribe to the philosophy of ‘Do unto others as you would have done unto you.’

 

Our Mantra:

Change The World with Mind-Blowing Innovation.

 

The MacLaurin Brand:

 It is the living embodiment of our Mantra. We always will strive to be hip, cool, intelligent, and forward. The brand (symbolized by the ‘Chalice’ logo) reveres beauty, perfection, and spirituality.

 

Our Consumers:

They Rule. We serve them, and we also lead them. We always listen to them and innovate from there. 

 

Our Customers (retail partners):

 We are partners – and can only have a future in business if we work together. We will treat them well and fairly – and we know we will be treated in like kind.

 

Our Product Team:

Our Designers, Manufacturing partners, Investors, Logistics Teams, and all the people who make this vision become a reality are the lifeblood of our business. We consider them family and will treat them with the highest respect and gratitude.